See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.
December 2024 - December 2025
Detailed observation of presented data
Norway’s Facebook Ads click-through-rate (CTR) told a choppy story across the last 13 months: a mid-year surge that briefly outpaced the world, followed by a sharp Q4 slide that diverged from the global upswing. Across all industries in Norway, median CTR averaged 1.58%, below the 1.84% global benchmark. The range was wide—from a July high of 2.95% to a December low of 0.68%—underscoring a market that moved harder and faster than the global pattern.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Norway opened at 1.50% in December 2024 and finished at 0.68% in December 2025, a 55% year-over-year drop for the month. Through 2025, momentum shifted several times:
Over the period, Norway’s average monthly absolute move was 0.56 percentage points, eight times more volatile than the global series (0.07 points). The largest swings were May to June (+1.08 points) and July to August (−1.61 points). Overall, Norway spent 4 of 13 months above the global median (January, February, June, July) and 9 months below.
Typical platform seasonality showed up globally—gradual firmness into mid-year, then stronger engagement in Q4 as competition and creative pressure rise. Norway followed a different rhythm. After a steady Q1 cool-down, CTR rallied late Q2 into early Q3, culminating in a July spike. From there, performance lost altitude, with a three-month slide through year-end. The Q4 downturn stood out: while many markets lifted in October and December, Norway declined to its annual low in December.
Relative to global Facebook Ads benchmarks, Norway ran about 14% below average on CTR (1.58% vs. 1.84%). The gap fluctuated widely:
Trendlines diverged as the year progressed. From January to December 2025, the global median CTR rose 31% (1.68% to 2.21%), while Norway fell 65% (1.94% to 0.68%). The global range was narrow (1.66% to 2.21%), whereas Norway swung across a 2.27-point band—evidence of more pronounced creative and audience dynamics in this market.
Understanding Facebook Ads click-through-rate benchmarks for all industries in Norway helps marketers read CTR performance alongside broader CPC trends, CPM analysis, and industry ad performance. Norway’s country-specific CTR profile shows a mid-year lift, a volatile cadence, and a marked Q4 divergence from global patterns, offering a clear reference point for comparing Norway’s engagement against the worldwide benchmark.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app