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December 2024 - December 2025
Detailed observation of presented data
Israel’s all‑industry Facebook Ads CTR spent most of the year below the global benchmark, then closed with a decisive late‑year surge. The median click‑through rate averaged 1.49% in Israel versus 1.84% globally, but momentum accelerated in Q4, lifting CTR to 2.44% in December—about 10% above the global level. The path to that finish was choppy: an April–May trough pressed CTR under 1%, followed by sharp swings through summer and a steep rebound into the holiday period.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
The period opens at 1.27% in December 2024 and ends at 2.44% in December 2025—an overall rise of roughly 92%. Israel’s CTR averaged 1.49%, with a wide range from a low of 0.91% in May to the December high of 2.44% (a 1.53‑point spread). Key beats in the trend:
Volatility was pronounced: average absolute month‑to‑month movement was 0.35 points, driven by large swings like August’s +0.58‑point jump and September’s −0.77‑point pullback.
Seasonality shows through clearly. Performance is uneven in Q1 with a February pop, then softens through late spring, consistent with many markets where engagement eases in Q2. Q3 brings a surge—particularly August—before a sharp September correction. The year ends with sustained Q4 strength, with gains stacking from October to December, culminating in the period’s highest CTR.
Against the global all‑industry Facebook Ads benchmarks, Israel’s CTR was lower for most months but occasionally moved above market:
Put simply: the global line climbed in a gentle arc, while Israel’s line zig‑zagged around it—mostly below until late year, when it sprinted past.
Understanding Facebook Ads click‑through‑rate benchmarks for all industries in Israel highlights a year of underperformance against the global average, a deep spring trough, and a forceful Q4 rebound. This CTR performance view provides country‑specific context for benchmark comparisons between Israel and the global market.
Insights & analysis of Facebook advertising costs
Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.
The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.
Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.
Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.
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