Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Denmark’s CPM story over the last year is one of deep troughs and sharp rebounds, running far below the global benchmark but with noticeably bigger swings. Across all industries, Denmark’s median CPM averaged 9.40, roughly half of the global 19.82. The year opened with a steep drop from December’s elevated levels, hit a springtime crest in March, then slid into a pronounced summer lull before climbing back into November. Volatility was the defining feature: Denmark moved in larger jumps than the global market and oscillated between bargain CPMs and brief spikes.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Denmark compared to the global benchmark.
The first quarter was a whipsaw: Denmark plunged from 15.26 in December to 5.39 in January, then doubled into March’s high at 15.86. Q2 steadied but remained choppy (8.19 in April to 14.04 in May, then down to 7.12 in June). The deepest softness arrived in midsummer with back-to-back lows in July (4.37) and August (4.37), followed by a firming fall: 9.02 in September, 8.83 in October, and 12.38 in November. Month-to-month volatility averaged 4.72 points—about four times the global benchmark’s 1.19—highlighting a more turbulent pricing environment. From December to November, Denmark’s CPM eased 19%, while the year-to-date rise from January to November was 129%, reflecting how pronounced the early-year dip was.
The rhythm was pronounced. Prices loosened into January, surged into a spring high in March, softened again through early summer, and reached a clear seasonal trough in July–August. The autumn months brought a gradual rebuild into November, though still below December 2024 levels. This pattern aligns with familiar marketplace dynamics—spring demand spikes, summer slowdowns, and late-year firming—yet Denmark’s amplitude was stronger than typical, with an 11.49-point range from the March high to the July low. By contrast, global CPMs ranged a tighter 7.28 points across the same period.
Denmark trailed the global CPM every month. The gap was narrowest in March, when Denmark sat 17% below the global benchmark (15.86 vs. 19.12). It was widest in August at 78% below (4.37 vs. 20.02). Most months saw Denmark 50–60% under global levels, including September (54% below) and October (59% below). While global CPMs climbed 23% from December 2024 to November 2025 and peaked in November (25.02), Denmark’s November finish at 12.38 remained about 51% lower. Overall, Denmark’s CPM carried more volatility, deeper summer softness, and consistently lower price floors than the worldwide average.
For Facebook Ads benchmarks and CPM analysis, Denmark’s country-specific ad costs across all industries were markedly lower than global norms but moved with sharper month-to-month swings. Understanding cost-per-thousand-impressions trends for all industries in Denmark helps marketers contextualize CPM performance against the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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