Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Canadian CPMs spent the year structurally below the global benchmark yet moved with sharper monthly swings. Across all industries in Canada, median cost per thousand impressions (CPM) averaged $11.75 in 2025, versus a global average of $20.02. The Canadian market rose into year-end with a decisive December surge, while mid-year showed alternating spikes and pullbacks. Volatility was the defining trait: Canada’s average month-to-month move was about $2.05, roughly 60% higher than the global benchmark’s $1.28.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Canada compared to the global benchmark.
The period opened at $9.42 in December 2024 and closed at $15.83 in December 2025—up 68% year over year. In 2025, Canada’s CPMs ranged from a low of $9.26 in January to a high of $15.83 in December, with a full-year average of $11.75. Standout lifts included May (+35% vs. April), July (+30% vs. June), and a steep December jump of 30% from November. Pullbacks followed the mid-year highs: June fell 20% from May, August dropped 21% from July, and September slid another 19% from August.
Over the entire 13-month span, Canada’s average CPM was $11.57, with five months finishing above that level (May, July, August, November, December). The dispersion was wide in relative terms: a $6.57 range from trough to peak—about 57% of the Canadian average.
Seasonality was present but asymmetrical. Q1 was the softest for Canada (Q1 average: $10.09), with CPMs climbing through Q2 and Q3 (both near $12) before a firmer Q4 at $12.95. The mid-year pattern was choppy: bursts in May and July were followed by two consecutive late-summer declines. The most pronounced seasonal moment arrived at year-end, when Canada’s CPMs accelerated into November ($12.16) and hit the annual high in December ($15.83).
Globally, the rhythm was steadier: Q1 averaged $18.27, Q2 $19.18, Q3 $19.59, and Q4 $23.03, culminating in a pronounced November peak at $25.02 before easing to $22.71 in December. The global climb from January to December was +28%, less dramatic than Canada’s +71% rise from January to December.
Canada priced below the global benchmark in every month. In 2025, the gap averaged roughly 41% (Canada $11.75 vs. global $20.02). The spread narrowed most in July, when Canada reached $14.78 against a global $19.20 (about 23% below). It widened around late Q3 and early Q4: September through November ran 49–51% under global levels, and December 2024 sat 54% below the global median. In absolute terms, Canadian CPMs moved more, even though global CPMs were higher: Canada’s average monthly swing was $2.05 versus $1.28 globally.
Overall, the picture is clear: country-specific ad costs in Canada stayed well under the global market, with notable mid-year surges and a decisive Q4 lift. The data shows a market that is cheaper than average, more volatile than average, and seasonally responsive at year-end.
Understanding Facebook Ads CPM benchmarks for all industries in Canada helps marketers interpret CPM analysis, follow country-specific ad costs, and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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